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Technology Evolution
Adeptra’s experience of providing hosted, multi-channel communications solutions began in 2001 with our first release of an outbound enterprise alerting platform. Over the following four years we released multiple versions of the platform, adding inbound contact functionality and significant advancements in scalability, reliability, data integrity, user control and monitoring.
Adeptra Reporting was released in 2006 providing clients with a dashboard view of performance. The following year, 2007, Adeptra Portfolio Manager (APM) was released providing an interface to a full rules engine that enabled two-way conversations, expansion of conversation complexities, contact strategy escalations and gave clients the ability to make enhancements to the communication process based on the history of consumer responses.
In 2010, Adeptra took another major step forward by releasing the Decision Engine and Analytics. Decision Engine aggregates consumer information to make informed, personalized treatment decisions before sending the data to APM to deliver the communication. Analytics gives clients a powerful tool to extract data and review correlations between consumer demographics, account types and communication channels for future strategy tuning.
In 2011, we announced the expansion of our current communication channels from voice, text and email to include MobileDirect. Adeptra's MobileDirect incorporates core conversation libraries into smartphone applications to push alerts as a conduit for mobile interaction.
Our innovation and technology roadmap is significantly client-driven. As a result of our close partnerships with our clients, we understand what developments are important to them, and we reflect those needs in our future platform design.
