This series of Adeptra ‘How To’ guides is designed to be a proven, practical way to reach your consumers and deliver effective communications based on the unmatched experience of the world leader in consumer communications.

 

Customer Situation
Business owners who support fraud processing in the card industry rarely  have the internal tools or controls they need to fine-tune the management of  their business. The tools they do have are difficult for their technology groups  to support properly and are too costly to allow for frequent processing  changes. Businesses need the ability to move and change their core  processes to meet the varying needs of the business and the consumer, but  overcoming scheduling constraints and budget limitations to implement  technology changes can be extremely difficult.

As a result, these constraints force business owners to create manual  processes and system workarounds that may not meet long-term business  needs or consumer expectations.

In addition, many existing fraud applications and processes are monolithic and  can’t support the ability to look at detailed disparate consumer level  information. While it is critical to recognize account level data to predict and  take action on a fraud risk, it is also critical to recognize full portfolio level  information to deliver a positive consumer experience. If limita- tions exist in  the process, it can be extremely difficult to deliver an appropriate response  and maintain consumer confi- dence after a fraud event occurs.

To learn more about this Adeptra solution please download the document below.