Over the last 12 months more and more banks have begun to offer mobile banking services, moving mobile away from being an innovative new medium to essential digital channel which is expected by customers. This move of mobile into the mainstream generates new challenges as banks are forced by customer demand to implement an expensive channel before its value and revenue potential can be fully assessed. This year's conference will discuss the business case for banking, new services and solutions it can provide, along with how to successfully integrate it with a mobile payments strategy.