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Event-Based Marketing

Adeptra's Decision Engine ensures businesses maximize marketing opportunities to enhance consumer relationships based on specific needs and behaviors.

Companies need to work continuously to ensure their consumer communications are appropriate, consistent, and timely. Each of these elements is important for maintaining good consumer relationships. But how do you recognize when a particular event has made a consumer more open to a marketing offer? How do you make sure the communication is appropriate to the event and relevant to the consumer? And how do you ensure it fits into your overall marketing strategy?

Decision Engine solves the challenge of event-based marketing by recognizing events and automatically defining follow-up marketing opportunities from a pre-determined palette that aligns directly with the consumer event that occurred.  This process adds value for consumers and enhances the experience they have with your business.

Organizations worldwide rely on Adeptra's Decision Engine to enable event-based marketing, allowing them to:

  • Deliver specific and relevant offers to consumers based on their actions
  • Identify high-value marketing opportunities based on specific events
  • Improve consumer engagement and satisfaction

By using Adeptra's Decision Engine, organizations can engage consistently with consumers in a positive and productive way.
 

Event Based Servicing

Recognizing consumer actions and delivering specific, aligned and timely consumer service.

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MobileDirect the New 4th Channel

Discover the best ways to interact with your consumers.

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I am a Fraud Manager

Identify Fraud Twice as Fast

Adeptra's Fraud Decision Engine eliminates unnecessary account blocks so you can penetrate deeper into lower risk pools to proactively find more fraud. Confirm suspect activity faster by interacting with consumers in every available channel: Voice, Email, SMS and Mobile app.

I am a Customer Service Manager

Engage Your Consumers

Deliver two-way interactive, multi-channel consumer conversations in real-time that are relevant and personalized. Seize the opportunity to engage with your consumers more regularly about important account details and differentiate your process from your competition.

I am a Collections Manager

Increase Collections While Reducing Charge-offs

Maximize right party contacts and self-cure rates by interacting with consumers in every available channel: voice, Email, SMS and Mobile Application. Consider the overall relationship with your consumers to offer personalized payment arrangements and resolve troubled accounts.

I am a Risk Manager

Recognize Actionable Risk Changes

Enable holistic reviews of disparate consumer data sets deliver improved knowledge of their current risk positions. This capability significantly reduces the risk to your company and increases the opportunity to interact and deliver valued add-on services to your consumers.

I want to Reduce Fraud Losses

Confirm Fraud Faster While Increasing Consumer Satisfaction

Deliver two-way interactive conversations to the consumer with relevant content and provide a vehicle to confirm and resolve fraud investigation.

I Want to Improve Collection Rates

Engage Consumers in collections conversations not messages

Deliver, negotiate and resolve the reason for the call without live representative interaction. Achieve 80% success rate in promises kept, with lower costs throughout all delinquency stages.

I want to Enhance Fraud Interactions

Partner with Your Consumers to Defeat Fraud

Examine fraud detection output and post authorization transactions to stamp out fraud earlier. With more consumers connected to their banks than ever before, Adeptra allows you to verify and resolve risk earlier in the transaction cycle.

I want to Enhance Collections Interactions

Increase Dollars Collected and Consumer Loyalty

Give your consumers the ability to self-cure within four separate automated channels. Many consumers prefer to have an automated communication rather than a live phone call. Adeptra delivers personalized conversations to consumers so that they can choose the steps to resolution that meet their needs and the banks.

I want to Redefine Customer Service

Proactively Deliver Service Excellence

Engage your consumers with appropriate, relevant, relationship-defining interactions and information. Today's consumer wants personalized information through their preferred channels.

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Contact Us to Learn More

Adeptra's deep domain expertise gives you the ability to successfully resolve important, time-sensitive issues related to your consumers' accounts by giving you the knowledge and power to revolutionize contact best practices.