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Consumer Relationship Valuation
Adeptra quantifies the value of individual consumers and segments them for differential treatment to improve operating margins.
Adeptra's Decision Engine provides a portfolio-level view of a consumer relationship, helping you to recognize the frequency and reasons why consumers contact you. Decision Engine takes a view of consumers, based on the revenue they generate against the cost it takes to service them. It then combines this information to segment consumers based on which channel they prefer to use to interact with you and how frequently, while recognizing the net value their relationship brings to your organization.
With this insight, Adeptra's Decision Engine defines contact strategies that strike the ideal balance between personalized attention and cost-effective servicing. Consumers who frequently call for specific reasons, such as checking a balance are offered alerts that are automatically sent to their email or mobile device. High-value consumers can receive higher priority attention in a channel of their choosing and receive offers to cultivate the relationship.
Adeptra understands the value of your consumers and delivers best in class service.
• Offer preferential treatment to your most valued and loyal consumers
• Predict the cost of an inbound call and proactively align it with an appropriate communication
• Improve operating margins and service quality at the same time
Adeptra delivers differential treatment, while managing the cost and value drivers that are important to the relationship. Adeptra helps clients deliver expanded servicing in a smart, cost effective and consumer-specific manner.
