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Open to Buy Recognition
Adeptra helps clients recognize consumers’ open to buy and use it as an opportunity to offer differentiated service and marketing.
Part of managing consumer relationships includes recognizing trends in spending. If a consumer is attempting a transaction that may take them beyond their current open to buy (OTB), then Adeptra's Decision Engine can determine, in real-time, various options that might be available to an individual consumer to allow the transaction to take place. A consumer’s open to buy - in conjunction with other factors such as account open date, typical usage and payment history - can be used to determine which of these offers are most appropriate.
Consumers who are only able to maintain their current credit exposure and are not able to reduce their current usage over a period of time may be showing signs of financial stress. For these consumers, other communications may be ideal, such as those that focus on education as to why they were declined, the provision to create their own credit availability with an automated payment or the addition of overdraft protection to a debit account.
On the other hand, if a consumer does not pose a financial risk to the bank, the servicing side may be more appropriate. For these consumers, options might include offering a credit line increase or an authorization override (which would come with an over-limit fee if accepted). If these processes are not deemed appropriate, then a simple communication to deliver the reason that the authorization was declined will enhance the consumer experience by proactively engaging with the consumer and keeping them informed.
- Keep consumers informed about their available credit or reasons for decline
- Identify valued consumers and opportunities to expand the relationship with them
- Isolate troubled consumers and educate them to avoid delinquencies
Through understanding consumers' open to buy, Adeptra helps clients maximize opportunities to educate consumers, mitigate credit risk and capitalize on profitable relationships.
