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Decision Engine
Adeptra unifies disparate systems and determines how to best handle consumer communications using an event-driven, intelligent decision engine.
Adeptra knows that adding true intelligence to consumer communications enables businesses to define and automate interactions, enhancing consumer experiences throughout their lifecycles. This helps improve consumer confidence through better and more personalized service, ensuring consumers feel they are being treated well, and are being kept fully informed and protected across all communication channels: two-way voice, text, email, and mobile applications.
Adeptra's Decision Engine segments, packages, routes and prioritizes communications to ensure analysis before communication occurs. Through the analysis of disparate consumer-related data sets across the organization it determines whether communication is required, what type of communication it is and the level of urgency. If the communication is not urgent, the data can be routed for other actioning such as a confirmation letter or standard process fulfilment.
- A scalable central hub brings together disparate information for a consolidated consumer view with which to determine appropriate actions through segmenting, packaging, routing and prioritizing
- Decision Engine considers the overall consumer relationship to deliver personalized attention
- Businesses can use Adeptra's Decision Engine to apply consistent strategies and avoid erratic, misaligned consumer treatment
- Integrated analytics use contextual information about accounts to make better decisions about the treatment of fraud, payment reminders and opt-in marketing
Adeptra's Decision Engine monitors decision performance and automatically optimizes treatment strategies within consumer groups to deliver an intelligent and customizable solution.
